Do you need help getting your website ranked on Google? You’re not alone – with constantly shifting search engine algorithms, it can take effort to keep up with all the SEO strategies that work! In this article, we’ll cover everything you need to know about SEO audit services, their purpose, how they function, and the best tools available – so grab a cup of coffee and let’s dive in!
It is essential to know what we mean when discussing SEO audits thoroughly. SEO audit is often used in various ways, but people need help explaining their meaning. This expert service concentrates on analyzing your website and identifying problem areas. The team looks for any issues that may negatively impact your Google rank and the user experience.
That can range from errors in 404 to the slow speed of pages. It may also include studying what your other companies are doing so that comparisons can be drawn. Most of the time, experts are equipped with the knowledge and skills to recognize issues with websites better than we do. It can be interesting to learn what they discover and their suggestions.
Why Do You Need SEO Audit Services?
Here are some reasons why an SEO audit service is necessary:
- Identification of Technical Issues: SEO audit services can assist in recognizing any technical problems on your website that could be hindering its ranking. These could include broken links, slow loading speeds, non-responsive pages, etc.
- Boost User Experience: An SEO audit service can identify areas where improvements could be made to the user experience, such as page layout, navigation, and content structure.
- Competitive Analysis: SEO audit service can also give insight into how your website compares to competitors regarding ranking, traffic, and keywords.
- Stay Updated with Algorithm Updates: Search engine algorithms are constantly shifting, and search engine optimization audit service can help you stay abreast of these modifications and adjust your website accordingly.
How We Make an Audit Report
Check Manual Actions
The initial step in performing a search engine optimization audit is to look for any manual actions taken against your website by Google. Manual actions are penalties the search engine imposes for breaking their guidelines and can be verified via Google Search Console. If a manual action has been issued against your site, immediate steps must be taken to resolve the issues, so performance improvements can begin.
The next thing to do is index your website through search engines. Google’s site: operator can be used to see if your page has been indexed. If not, there could be technical reasons, such as an improperly configured robots.txt file.
Verify Your Indexed URLs
Once your website is confirmed to have been indexed, the next step should be to see which pages have been included. Using Google Search Console, you can see which web pages are being indexed and which ones haven’t.
Verify Organic Traffic
Organic traffic is one of the most critical metrics in SEO. Utilizing Google Analytics to check your website’s organic traffic can help identify any issues with performance, such as drops in visitors caused by technical problems, penalties, or algorithm updates.
Verify Your Site’s Speed
Utilize tools such as Google Page Speed Insights or GTmetrix to evaluate your website’s speed and identify any areas for improvement.
Verify if Your Site Is Mobile-Friendly
Mobile friendliness is another crucial ranking factor in SEO. Use the Mobile-Friendly Test from Google’s tool to see whether your website is responsive and to discover any problems that need to be addressed.
Verify for Broken Links
Broken links can hurt both user experience and the SEO performance of your website. You can detect and repair any faulty links on your website using tools such as the faulty Link Checker.
Check on-page elements
On-page elements like title tags, meta descriptions, and header tags are essential in SEO. Tools like Screaming Frog can help analyze these elements for your website and identify any issues that need fixing.
Check Your Content
Tools like SEMrush can help analyze the content to identify areas for improvement and suggest changes that would benefit it the most.
Check for Outdated Content
Outdated content can have a detrimental effect on your website’s SEO performance. One of the best search engine optimization audit tools is utilizing tools like Google Analytics. Google Analytics identifies any obsolete material on your site and take the necessary steps to update it.
Best SEO Audit Tool
Here are some of the top options:
SEMrush: In general, SEMrush is an all-inclusive SEO tool that offers detailed reports on your website’s performance. Its report includes technical issues, on-page and off-page optimization, and more.
Ahrefs: Ahrefs is an all-inclusive SEO tool that analyzes your website’s backlinks, keywords, and content performance. With Ahrefs, you don’t need to spend a fortune on advertising.
By assessing each element of the SEO equation and pinpointing areas for improvement, you can create a tailored strategy that drives results. So if you’re having difficulty ranking on Google, invest in search engine optimization audit services today. If you want any of these services kindly contact Decoders Digital.